So here's something completely out of the blue.
Few weeks back, I received an email from VIDA. VIDA is a global partnership of creators, pairing designers from around the world with makers to create original, beautiful products. And the best part is that using part of proceeds from the sales of the products, VIDA creates literacy programs for the makers, so that they have opportunities to learn reading, writing and basic math that they would not otherwise have.
The reason that they were reaching out to me was to ask if I was interested in providing a few of my paintings as designs for some of their products as they absolutely loved my Art work.
Isn't that incredible? An opportunity to make my paintings into wearable, beautiful products, in a sustainable way? Yes, please.
I wanted to create a product that would be perfect for spring, and I immediately thought of these paintings which are so colourful and happy and representing the spring spirit. I love blooming flowers -- I think they're showy and unapologetic -- they symbolize everything I believe about being comfortable in your own skin, and proud of who you are.
Few weeks back, I received an email from VIDA. VIDA is a global partnership of creators, pairing designers from around the world with makers to create original, beautiful products. And the best part is that using part of proceeds from the sales of the products, VIDA creates literacy programs for the makers, so that they have opportunities to learn reading, writing and basic math that they would not otherwise have.
The reason that they were reaching out to me was to ask if I was interested in providing a few of my paintings as designs for some of their products as they absolutely loved my Art work.
Isn't that incredible? An opportunity to make my paintings into wearable, beautiful products, in a sustainable way? Yes, please.
I wanted to create a product that would be perfect for spring, and I immediately thought of these paintings which are so colourful and happy and representing the spring spirit. I love blooming flowers -- I think they're showy and unapologetic -- they symbolize everything I believe about being comfortable in your own skin, and proud of who you are.
Finally, I knew that I wanted couple of the designs to be centred around Water and Sand as I spend so much time in Goa. I believe that water is everything. Water is life, water is sustenance, and I love that water bends, and reflects and refracts light in ways unlike any other substance on earth. The image of this water has always signified joy to me -- and wearing joy can never be a bad thing, can it?
I'm really thrilled to introduce this collection to you -- simply click over the following link to see the complete collection.
http://www.shopvida.com/collections/voices/pradeeo-gupta
to buy any one (or more!) of these Scarves & Tops. And the best, best part -- right now, VIDA is offering 10% on your first purchase but for limited period only. Use the Coupon VIDA 10.
VIDA ships internationally, for only $5. So folks from all over the world can purchase, and help give back.
Enjoy, friends.
http://www.shopvida.com/collections/voices/pradeeo-gupta
to buy any one (or more!) of these Scarves & Tops. And the best, best part -- right now, VIDA is offering 10% on your first purchase but for limited period only. Use the Coupon VIDA 10.
VIDA ships internationally, for only $5. So folks from all over the world can purchase, and help give back.
Enjoy, friends.